ÉCOLE DU MANAGEMENT ET DE L'IMPACT (EMI) · DD Fudan University

DUAL DEGREE "COMMUNICATION AND MEDIA" WITH FUDAN UNIVERSITY - SEMESTER 1 (2026-2027)

Fall semester 2026-2027

IMPORTANT:

- The mandatory courses marked with an asterisk (*) are core courses, which means that students must validate the credits related to these classes (i.e. to get a mark > 10/20) in order to pretend to graduation.


- You need at least a Level C1 in French in order to follow the courses taught in French Language.


1 - Mandatory Courses: 

WELCOME WEEK (Week of August 31, 2026)

Compulsory3 rows
CoursesTeachers
School of Management and Impact Orientation Meeting
KCOE 4330 - Master's Orientation MeetingFlorence DANTON
S7PR 2EN16 - Introductory methodological Workshop (for incoming students)

COMMON ACADEMIC CURRICULUM *

IMPORTANT: in the Semester 1, you must register for one Common Academic Curriculum course.

Reminder: in order to obtain your Master's degree, you will have to validate (grade at or above 10/20) two Common Academic Curriculum courses (one course during the Semester 1 and one course during the Semester 2).

Compulsory1 row
CoursesNumber of hoursECTS Credits
[FORMATION ACADEMIQUE COMMUNE (MASTERS) ] Formation Académique Commune (FAC) - Semestre d'automne 2026-2027 *244

SCHOOL OF MANAGEMENT AND IMPACT COMMON COURSES 

Every first year student of the School of Management and Impact (EMI/SMI) must register for:
- 1 Social Sciences Course * (24h)
- 1 "Data & Digital" Course (12h)
- 1 "Grand Challenges" Course (12h)
Compulsory3 rows
CoursesNumber of hoursECTS Credits
[ÉCOLE DU MANAGEMENT ET DE L'IMPACT (EMI) ] 2026 - 2027 | Sciences Sociales S1 *243
[ÉCOLE DU MANAGEMENT ET DE L'IMPACT (EMI) ] 2026 - 2027 | Data et Digital S1122
[ÉCOLE DU MANAGEMENT ET DE L'IMPACT (EMI) ] 2026 - 2027 | Grand Challenges S1122

FUNDAMENTALS OF MANAGEMENT

  • Module "Introduction to Corporate strategy" 

Please choose one mandatory course in the following list:

Elective2 rows
CoursesNumber of hoursECTS CreditsTeachers
K7MG 2FA00 - Introduction to corporate strategy122Martin CUBERTAFOND
K7MG 2F00 - Introduction à la Stratégie d'Entreprise122François HEILBRONN
  • Module "Fundamentals of Marketing"
Please choose one mandatory course in the following list:
Elective2 rows
CoursesNumber of hoursECTS CreditsTeachers
K7MG 2LA01 - Fundamentals of Marketing122Shawn BURNS
K7MG 2M00 - Fondamentaux du marketing122Frédéric JALLAT

  • Module "Strategic & Financial stakes of Communication and Creative industry companies" *

Please choose one mandatory course in the following list:

Elective2 rows
CoursesNumber of hoursECTS CreditsTeachers
K7MG 2CA01 - Strategic and Financial stakes of Communication and Creative industry companies *243Sophie KURINCKX-LECLERC, Anna PUGACEWICZ
K7MG 2C00 - Enjeux stratégiques et financiers des entreprises de la communication et des industries créatives *243Jean-Christophe COISY, Pauline GRIMALDI D'ESDRA, Thomas KOUDRINE, Guillaume WANNEROY, Delphine ZERDOUN

FUNDAMENTALS OF THE SPECIALIZATION

  • Module "Media Fundamentals"

Please choose one mandatory course in the following:

Elective6 rows
CoursesNumber of hoursECTS CreditsTeachers
KCOE 4140 - Media new formula: how to engage with audiences in the digital age?243Thomas JAMET, Guillaume THEAUDIERE
KCOE 4425 - Navigating the Mediascape: Exploring and decoding the worldwide media industry243Pascal CRIFO
KCOM 4460 - Médias et pop culture : ruptures et continuités243Sabina GROS, Louis MORALES-CHANARD
KCOM 2940 - Marques, Médias & Citoyens : influence et contre-pouvoirs à l'ère algorithmique243Sergine DUPUY, Florence HERMELIN
KCOM 4350 - Médias & Audience, la nouvelle R-Evolution en marche243Yacine TOUILEB
KCOM 4190 - Médias en marche, un paysage en constante transformation243Julien GUIRAUD
  • Module "Opinion Fundamentals"
Please choose one course in the following list:
Elective6 rows
CoursesNumber of hoursECTS CreditsTeachers
KCOE 4395 - The Making and Analysis of Public Opinion243Bruno CAUTRES
KCOE 4350 - Leveraging Consumer Opinion to influence business Strategies243Clément DARGENT
KCOM 2470 - Politique, société et tendances de l'opinion243Fabienne SIMON, Brice TEINTURIER
KCOM 4565 - Tendances sociétales et Réputation d'entreprises243Véronique REFALO
KCOM 4400 - Opinion publique, opinion des publics : mesure et perspectives243Clarisse DE MAUPEOU D'ABLEIGES
KCOM 4275 - Opinion, tendances sociétales et stratégie de communication243Christelle CRAPLET
  • Module "Creative Methodologies"
Please choose one mandatory course in the following list:
Elective6 rows
CoursesNumber of hoursECTS CreditsTeachers
KCOE 4275 - Exploring innovative concepts: Explore, Create, Make, Share243Camille GICQUEL
KCOE 4085 - Design Thinking & creative methodologies in the Age of AI243Jean-François MARTI
KCOM 4585 - Création et créativité à l'ère de l'intelligence artificielle243Sylvain BUREAU, Brigitte FLAMAND, Alexandre POISSON
KCOM 4335 - L'art du workshop : le chaos constructif243Corentin MONOT, Fanny SHIN
KCOM 4385 - Innover par le design dans un monde versatile243Sylvie DAUMAL, Asako NAKANO
KCOM 4455 - Fabriquer du nouveau : Méthodologie au service de l'innovation243Johann SIGRIST

  • Module "Rhetorics" (mandatory course)

Compulsory1 row
CoursesNumber of hoursECTS CreditsTeachers
OCOE 2010 - Introduction to Rhetorics243Julie ALLISON, Colin HARDAGE, Fergus O'CONNOR

THESIS METHODOLOGY

Compulsory1 row
CoursesNumber of hoursECTS CreditsTeachers
KCOM 4165 - Preparation to Fudan Thesis122Mylène HARDY

MANDATORY FOREIGN LANGUAGES

All students involved in the Dual Degree "Media & Communication" must register for one foreign language.

Please note that these courses are mandatory courses.

- For French native students : please note that you must register for Level A1, A2, B1, B2 or C1 in Chinese Foreign Language ;

- For Chinese native students : please note that you must register for Level A1, A2, B1, B2 or C1 in French Foreign Language ;

- For all other students : you may register for either French or Chinese, as long as you do not have a Level C1 or more in this Language.

Dissertation3 rows
CoursesNumber of hoursECTS CreditsTeachers
French Foreign Language (Level A1 ,A2, B1, B2 and C1)244Foreign Language Department
Chinese Foreign Language (Level A1, A2, B1, B2 and C1)244Foreign Language Department
Other Foreign Language (level A1, A2, B1, B2 and C1)244Foreign Language Department

MANDATORY MEETINGS

Compulsory3 rows
CoursesECTS CreditsTeachers
KCOE 4320 - Class Meetings0Florence DANTON
KCOE 2605 - Master Classes0Various speakers
SPDE 2050 - Les Nocturnes de l'EMI0Various speakers

TOTAL MINIMUM MANDATORY CREDITS (EXCLUDING OPTIONAL COURSES): 36 ECTS

2 - Optional Courses: 

You can take a maximum of 2 ECTS credits in optional courses.
  • IMPACT STUDIO
Elective1 row
CoursesNumber of hoursECTS CreditsTeachers
M7DO 20003 - Impact Studio202Enxhi LEKA, Jean-François MARTI, Véronique MATHELIN
  • CENTRE POUR L'ENTREPRENEURIAT
Elective1 row
Courses
[CENTRE POUR L'ENTREPRENEURIAT ] Centre pour l'entrepreneuriat - Semestre d'automne 2026-2027
  • MAISON DES ARTS ET DE LA CRÉATION
Elective1 row
CoursesECTS Credits
[MAISON DES ARTS ET DE LA CREATION (COLLÈGE MASTERS) ] Maison des Arts et de la Création, semestre d'automne 2026-20272

TOTAL MAXIMUM CREDITS (INCLUDING OPTIONAL COURSES): 38 ECTS