OFIN 33A55 - Innovation Management

From ideation to commercialization, how do brands invent, create and market new and

successful products and services?

Inventing and launching new products is one of the most challenging parts of innovation.

When only 3% of new product launches are true successes, is there a golden road to success?

This course will look at the innovation management processes, techniques and best practices

in both the corporate and start-up worlds - covering many successes and failures as examples,

trying to draw insightful conclusions with contributions from experts.

You will discover and be inspired by new technologies or successful business models based

on innovative initiatives and learn how to process innovation in a fruitful way.

Fluency in English - in persons sessions - active participation

This Innovation Management masterclass consists of 6 two-hour in-person sessions,

structured around a clear thematic progression.

Each session systematically combines theoretical input, practical implementation through real world cases and educational games, analysis of current innovations, and interventions from

professionals (founders, investors, corporate executives).

Students primarily work in groups and actively participate in discussions.

Additional resources (articles, reference books) are provided to deepen understanding of each

theme.

An optional visit to a company's laboratory or innovation showroom is organized outside of

class hours

30% duo grade for a written work

40% group grade for the business case

30% individual grade for class participation

6 sessions, 12 hours, 2 ECTS