KDDP CE03 - Instant impact: digital communications in the age of acceleration

Everything is now digital. Everything is social. Increasingly, everything is AI-driven.

This course explores what that changes. If “digital communication” once referred to a channel, it now describes the environment itself: brands, media, influence, reputation, culture and even search are increasingly shaped by platforms, algorithms and artificial intelligence. As a result, marketers and communicators are not simply using new tools but learning to think, create and operate differently.

Across a series of thematic sessions the course examines how acceleration, ubiquity and instantaneity are reshaping the communications landscape, and what this means for brands, organizations and society.

The course combines academic reflection with real-world industry experience. It is taught by a communications and brand strategy practitioner working at the intersection of strategy, design and digital transformation across Europe and the Middle East.

Students should have a basic understanding of communication fundamentals and contemporary digital ecosystems, including branding, media, social platforms and corporate communication. The course is designed to explore emerging transformations and trends shaping communication in the age of platforms, acceleration and AI.

12 in person sessions.

• Each student will deliver a 10-minute in-class presentation on an approved topic. The presentation itself will serve as the basis for a moderated discussion and Q&A session. Assessment will focus on mastery of the topic : the student's ability to defend their analysis, respond to questions, and demonstrate critical thinking during the discussion – not on the presentation alone. 50% of grade
• Group Investigative report : 30% of grade, 1500 word paper
• Showing up, leaning in & participating : 20% of grade