KCOE 4425 - Navigating the Mediascape: Exploring and decoding the worldwide media industry

You consume media every day—but do you actually understand how it works?

From Hollywood to TikTok, from the BBC to Netflix, this course interrogates the systems, actors, and forces that shape today’s global information environment.

We will examine who holds power in the media landscape, how audiences are constructed and influenced, how platform economies operate, and how artificial intelligence is quietly reshaping the industry. We will also ask why all of this matters far beyond the screen.

Business models, creative ecosystems, platform dynamics, and the increasingly blurred boundaries between media producers and media users: nothing is off limits.

Stop consuming. Start decoding.

Let's navigate the mediascape — together.

Course taught in English Language: a C1 level in English is at least required to register.

12 x 2h00.

• Class attendance and participation 20%

The more your interact, the better will be the evaluation

• Individual work 40%

Each Week, 2 students present a media subject to the class

Evaluation will be based on interactions with the group and with the teacher

• Collective work 40%

Group work : presentation during the last session

Evaluation will be based on interactions with the group and with the teacher

Students are free to use AI (respecting Sciences Po compliance rules), but on class participation, judgement and points of view as the key criterias of final evaluation.