KCOE 4325 - Business, Leadership & Engagement : the new frontiers in corporate reputation

This class will try to dive into the new standards of influence communication, more complex, more relevant, and mostly more impactful. Sharing best practices, testimonials, background, and real-time analysis.

During all semester we will tackle critical issues related to throughout weekly sessions such as Vision & Storytelling: how to design a communication strategy? Influence communications: new era, new mantra? New leaders, new influencers: who rules the world of influence? Information: towards the end of the media? Courses will be systematically based on practical examples, videos, cases, and sessions will be enlightened by reporters, key opinion leaders, influencers, members of political staffs, communication experts, etc.

Course taught in English Language : A level C1 in English is at least required to register for this course

12 x2h00