KCOE 4430 - The future of Media

This class is an in-depth exploration of the evolution and future of media in the digital age, centered around a pivotal question: How do today’s transformations in technology, platforms, and business models change the way societies produce, distribute, and experience stories and information about the world? Designed for students interested in media, content production, journalism, and emerging technologies, this course offers an insightful look into the current dynamics and future trajectories of the media ecosystem.

The central objective of this class is to understand how different media industries, from television and streaming to news, social platforms, audio, and immersive formats, are adapting and evolving in response to the challenges and opportunities of the digital world. The course aims to examine the following aspects:

• Technological Transformation: How are emerging technologies such as AI, datafication, and automation reshaping creation, curation, and recommendation of media content?
• Platforms and Business Models: In what ways are platforms, creator economies, and new revenue models redefining power, value, and visibility in the media landscape?
• Evolving Storytelling and Formats: How are storytelling methods and editorial practices changing across formats (short-form video, podcasts, interactive and immersive media, live streams, etc.) and across global audiences?
• Societal and Civic Impact: What role do media and platforms play in reflecting and shaping contemporary cultural, social, and political issues, from identity and representation to polarization, trust, and democracy?

Course taught in English Language: a C1 Level in English is required to register for this course.

12 x 2h00

The final grade will be assigned according to three components :

• 30% for an individual work
• 30% for a group assessment
• 40% for preparation and oral participation during lectures and speaker’s presentation

The work requested is more operational and creative than theoretical or purely academic. It will therefore be very important to keep a close eye on media news, to be attentive and participatory in class, and to work as a team to produce short creative works to respond to a pitch. The workload will be real, but entertaining, motivating and stimulating for the students' creativity. Curiosity and passion for media is requested.