S7PR 2EN09 - Design & Creativity: think out the box

Whether you want to work in a design studio or train your brain to think in a different way, the skills taught in this course will be useful in any project aimed at thinking outside the box and coming up with a creative response to a given problem.

• Uses: The first step in our journey into design thinking is to put the user at the centre, to think about the world of objects and infrastructures that surround us, to exercise our ability to observe a situation in detail like an anthropologist, to empathise with a user, to identify their problem in order to respond better to their needs.
• Creativity: Who hasn't felt the “writer's block”, stressed by being forced to be creative? Here is a secret: creativity can indeed be controlled, it has to be triggered. We'll look at how to get rid of the familiar, find inspiration, look for references, synthesise them creatively, do “dirty prototyping”, and produce a basis for collective intelligence.
• Design: Design is creativity under constraint. To make a project a success, you need methods and a workflow, stages to be followed, shared as a team and backed up by common tools.
• Storytelling: Once an idea has been found and developed, it needs to be told. We'll be looking at how fiction can be used as a tool to tell a story, script a use, and simulate the repercussions of your idea (to win people over or to crash-test what could go wrong).

These few days together will be an opportunity to learn by experiencing a series of practical exercises to take away and replicate in your everyday life!

Be curious and keen to learn how to structure a creative project that meets the needs of a user