KCOE 4335 - The essential Role of Creativity in Advertising & Beyond

The goal of this course is to explore the growing importance of creativity :

• How creativity is fundamental in our lives ?
• How creativity is shaped by our times ? How will we create tomorrow ?
• How creativity is deeply influenced by cultures & values ?
• How to develop a creative brand platform ? Why is creativity such a fundamental asset for branding and advertising ? What will be the creative brands of the future ?
• How can we judge creative work strategically and objectively?

We will adopt an international perspective nurtured by studies, strategic & creative presentations for worldwide clients that will be nurtured throughout different creative workshops, but also well-known experts from different industries from Tech, to Marketing, Communication & research all over the world.

Course taught in English Language: a level C1 or more is required to register for this course.

12 x 2h00

Strategic presentation / Talks / Workshop.

• 20% oral participation 4 points
• 40% individual exercice : 8 points (15 min presentation on a specific advertising topic)
• 40% collective exercice : 8 points (Strategic & creative recommendation)