DECO 27A14 - Business of Marketing, Champagne, and Luxury (The)
DECO 27A14 · Semestre de printemps 2025-2026
- Langue d'enseignement
- English
- Type d'enseignement
- Cours séminaire
- Nombre d'heures
- 24
- Crédits
- 3
Informations
Descriptif
THE MARKETING STRATEGY:
THE INFLUENCIAL FACTORS THAT PLAY A ROLE IN CREATING A SUCCESSFUL MARKETING STRATEGY / PLAN
THE ABILITY TO SELL ANYTHING – ITS ALL ABOUT COMMUNICATION!
THE CHAMPAGNE INDUSTRY:
THE REGION
THE PLAYERS
FROM THE VINE TO THE WINE – THE PRODUCTION PROCESS
LUXURY:
WHAT DOES IT MEAN?
WHO DOES IT ATTRACT?
HOW TO SELL LUXURY
Pré-requis
STUDENTS DO NOT NEED TO HAVE STUDIED MARKETING BEFORE. STUDENTS NEED TO BE ABLE TO COMMUNICATE AT A C1 LEVEL IN ENGLISH.
Mode de validation
PRESENTATIONS, WRITTEN ASSIGNMENTS AND A FINAL GROUP PRESENTATION
Unités pédagogiques
| N° d'UP | Type d'UP | Unités pédagogiques | Enseignants | Nombre d'heures | Crédits |
|---|---|---|---|---|---|
| 53521 | Cours séminaire | Business of Marketing, Champagne, and Luxury (The) | — | 24 | 3 |
| 59307 | Cours séminaire | Business of Marketing, Champagne, and Luxury (The) | Belinda SOHET | 24 | 3 |
Enseignants
- Belinda SOHET
Dans les maquettes
- EXCHANGE PROGRAMME - SPRING Semester 2025-2026COLLÈGE UNIVERSITAIRE - CAMPUS REIMS
- North America Minor - 2nd Year semester 4 SPRING Semester 2025-2026 - SEMINAR COURSESCOLLÈGE UNIVERSITAIRE - CAMPUS REIMS
Contacts et ressources
- Contact pédagogique
- GUIBORAT Célia