J7SC 2BA21 - Introduction to Economic Analysis

This course provides a thorough introduction to microeconomic analysis with an emphasis on their practical application in business contexts. It covers key areas such as supply and demand, market failures, and pricing strategies. The course also introduces students to game theory and its application to corporate strategy.

Upon completing the course, students will have gained a solid understanding of the main microeconomic tools that managers use. They will be prepared to apply these tools effectively in their decision-making processes.

This course is aimed at students with little to no prior exposure to economics. The sister course, J7SC 2FA00 - Managerial Economics, is a more advanced version, covering additional topics and overlapping topics in greater depth.

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The course combines theoretical instruction with in-class games and comprehensive case studies from various firms. These methods aim to aid students in understanding the real-world relevance of microeconomic concepts and how they can be effectively applied in managerial decision making.

The course does not follow a specific textbook. Correspondences to common textbooks and further readings are provided.

A portfolio comprising several short essays on cases and articles assigned throughout the semester. Some assignments will be completed in groups and some individually. (50%)

A final exam, focusing on the mastery of the core concepts introduced in the lecture. (50%)

12 lectures of two hours each (24 hours). Credits: 4