OBGP 3235 - Build & Reinforce Long-term Relationships with Stakeholders in a Changing International Environment

In a highly changeable operational environment, in the post Covid-19 period and unstable European and worldwide environment (and in the double context of the SDGs and of “planet boundaries that are raising levels of expectation from customers, investors, communities etc…), organizations are required to professionalize structured stakeholder relations, whoever their stakeholders are, and to integrate them into their business practices and into the Company “purpose”. This is recognized today as a central element in an organization’s efficiency, contributing to its performance and results, notably for those operating in an international or multicultural context.

The course will also highlight how a proper stakeholder approach can open avenues to business opportunities, innovation and a more inclusive business approach.

The course will use concrete examples taken from major groups operating internationally, SMEs and local Companies operating at national level and other players in the public and voluntary sectors.

Learning Outcomes

• Define who are stakeholders in a given organization / environment, and the notion of stakeholder positive impact: position them in a clear understanding of the ecosystem
• Map the players, prioritize, think “influence” and partnership
• Understand what is a stakeholder risk and opportunities analysis throughout the organization’s value chain
• Reposition “purpose” and stakeholders expectations to better share the value created by an organization.
• Define how to set up a proactive management of relationships of trust with the related action plans, and the proper evaluation of the action plans

Professional Skills

• Understanding stakeholders
• Change management
• Team work
• Conflict resolution
• Critical thinking
• Research and analysis

Feedbacks will be given after each KM and Class case presentations.

(iii) Per groups of 3/4: a complex stakeholder case to be managed from Class 5 and presented classes 11 & 12: 50%

• In Class Presence: 2 hours a week / 24 hours a semester
• Reading and Preparation for Class: 3 to 4 hours a week (more when you are to present a case or be the knowledge manager)
• Research and Preparation for Group Work: 2 to 3 hours a week
• Interactions with other students and Profs ; 1 hour per week