KCOE 4370 - Entertainment Content Creation and Valuation: Big Data vs Creativity?

The Entertainment Industry has gone through many changes in the last decade. From the rise of Netflix, to the pandemic that closed theaters all over the world, the traditional rules of Hollywood don’t apply anymore.

Overall this course aims at understanding how the entertainment and media industries identifies, evaluates, and monetizes the content they offer to their consumers.

The first step will be to understand the traditional content value chain that sustained the entertainment industry for years and how this content value framework has been disrupted in recent years.

After students have understood the basics of the value chain, the course will take a deeper dive at understanding the metrics and data points that new and traditional players analyze to assess success. Finally, the class will conclude with 3 sessions dedicated to real life content creation and acquisition scenarios.

Course taught in English Language: a At least a C1 level in English Language is required to enrol. The workload for this class is reasonable, but students will excel if they keep up with Entertainment news.

12 x 2 hours

Participation 20%

Debate an article: 10%: Two students debate both sides of an issue. The issue which will be current and topics will be sent to the students by the teacher two weeks prior. Each student will position themselves on opposite sides of the issue,

Collective project: 40%: In a group of 2, students present for 20mn on a topic related to that week’s class

Individual project: 30%. Using data and creativity, recommend the acquisition or the creation of a piece of content for an actor of the entertainment industry.