K7MG 2FA00 - Introduction to corporate strategy

This course is an introduction to the concepts and methods of corporate strategy.

It is structured in 6 sessions :

• The Concept of Corporate Strategy
• Industry and Competitive Analysis
• The quest for Competitive Advantage
• Strategic Segmentation & Competitive Universes
• Industry Evolution & Business Portfolio - Growth strategy (internal & external)

At least a level 4 in English language.

6 x 2 hours lecture sessions. Each 2 hours lecture is illustrated with case studies

• Session 1: What is Corporate Strategy? (Definition & Market analysis illustration)
• Session 2: Industry Analysis (Industry Analysis, Porter’s 5 forces, SCP framework)
• Session 3: The quest for Competitive Advantage (Cost / Differentiation Advantage, Experience Curve)
• Session 4: Competitive environment (Industry Life Cycle, Competitive Environment, Blue Ocean Strategy)
• Session 5: Portfolio analysis (Portfolio Analysis, Capital Allocation, Market share)
• Session 6: Growth strategies (Organic & External growth, Valuation & Synergies)

Final exam : multiple choice questions