OAFP 9575 - Designing Global Advocacy Campaigns for Social Change

This hands-on course equips students with the practical skills and strategic mindset needed to conceptualize,

design, and deliver high-impact global advocacy campaigns. Drawing from real-world examples, especially

from the United Nations, multilateral ecosystem, and international organizations, students will explore every

step of designing a global advocacy campaign, using events as a strategic tool - from building a concept note

to executing a high-impact event, all the way through post-event reporting.

This course addresses key demands of the evolving labor market by equipping students with a deep

understanding of global advocacy ecosystems, strategic communication abilities, and practical project

management skills. As the workforce increasingly values transferable skills, interdisciplinary thinking,

and real-world experience, this course ensures students are better prepared for various roles in international

and multilateral organizations.

Students will work on a mid-term group project simulating the planning of a major global event, gaining

insight into diplomacy, stakeholder engagement, and the mechanics of convening influential gatherings. Over

the course of 12 weeks, students will meet a senior professional from UNESCO in a workshop setting to work

on their mid-term projects, and finally, attend a masterclass in global event management with a senior

professional from a leading corporate initiative.

• Participation/ Weekly Reflections and Readings / Quizzes | 10% | Ongoing
• Mid-term assignment | 35% | Week 6
• Final project | 45% | Week 12
• Peer feedback | 10% | Week 12

• Participation through readings, weekly mini-assignments and discussions.
• Mid-term assignment: Presentation and working concept note submission.
• Final project: Presentation and completed concept note, agenda and event plan submission.