KDDC 2EN12 - How to Run a Company in the Digital Age

The Data & Digital revolution has massively changed paradigms on how individuals consume, interact or entertain themselves. This revolution has also completely changed the way companies produce, market, innovate, invest, recruit, manage, and communicate. As future leaders, this lecture will help you understand what it means to run a company in this digital age, how decisions need to be taken, what skills you need to cultivate. First, we will explore the world of companies of the digital sector, large multinational ones as well as start-ups and scale-ups: how they choose and sell the right technologies, how you can build a company out of a deep tech intuition using quantum computing as a case. Second, we will dive into the world of industrial companies: how they create the conditions of their digital transformation internally and externally. Finally, we will discuss how Data & Digital have been changing companies’ relations with media and with their investors.

Participation: 30% - Presentation: 70% (students will form small groups, each group will represent the executive committee of a company and will discuss their reaction to a specific market situation).