KCOE 4380 - International TV Content Market: Fundamentals and Challenges

The international TV content market stands as a dynamic and multifaceted arena, shaped by both fundamental principles and ongoing challenges. At its core, the market thrives on the creation, distribution, and consumption of diverse audio-visual content that transcends geographical boundaries. Fundamental to its essence is the constant demand for compelling narratives, innovative formats, and culturally resonant stories that captivate global audiences. As streaming platforms gain prominence, the market is witnessing a paradigm shift, with traditional broadcasting models adapting to accommodate the evolving preferences of viewers.

However, this evolution is not without its challenges. The industry grapples with issues such as content localization, piracy, and the delicate balance between cultural sensitivity and global appeal. Additionally, the sheer volume of content, coupled with the emergence of numerous streaming services, intensifies competition, making it imperative for content creators to navigate a crowded landscape.

Striking the right balance between originality and market trends, understanding cultural nuances, and addressing technological disruptions are crucial facets that content creators, distributors, and broadcasters must navigate to ensure the continued growth and sustainability of the international TV content market.

Course taught in English Language: a C1 Level in English is required to register for this course.

12 x 2h00

The final score will be assigned according to three components:

• 40% for an individual “exposé”
• 40% for a return individual assessment
• 20% for preparation and oral participation during lectures and speaker's presentation

This course will be grounded in more practical aspects than purely academic ones.

It is essential to maintain a curious mindset towards the media industry and the world geopolitical situation. It will also be key to actively participate in class discussions, collaborate as a team to generate individual or group work.