K2SP 2030 - Political Communication in contemporary democracies

This course examines the changing landscape of political communication by integrating insights from political science, communication studies, and contemporary academic research. It provides a comprehensive mix of theoretical frameworks and practical applications, allowing students to critically evaluate the communication tactics employed by political parties and leaders within an increasingly fragmented media landscape. The curriculum highlights significant trends that are transforming political communication, such as the circumvention of traditional media channels, the emergence of podcasts and social media influencers, and the phenomenon of "TikTokisation" in political messaging. Students will investigate the strategic use of nostalgia, analyse the implications of Donald Trump’s electoral strategies, and consider the impact of modern neo-spin doctors, including figures like Elon Musk. The course also addresses topics such as agenda-setting, framing techniques, crisis communication, and the relationship between politics and infotainment. By leveraging recent academic findings, this course provides students with the critical analytical skills necessary to navigate the complexities of contemporary political communication. Through the examination of real-world case studies, participants will develop an understanding of how political figures construct narratives that engage audiences amid the challenges posed by digital innovation and diverse media platforms.

None.

Each session articulates both theoretical and practical aspects concerning the theme of the week. Group presentations will take place at the beginning of each session, leading to collective feedback and to a short discussion with all course participants. 12 x 2h.

Group presentations (40%) on a particular case study (free topic). Case studies may involve the analysis of one striking aspect of the political communication of a leader / party, an emblematic campaign, or a socio-technical innovation. The subject will be validated beforehand by the teachers. The presentations will take place at the beginning of each class.

Written report (60%). This written work (between 800 and 1500 words) presents an individual analysis and particular angle inspired by the group case study and will therefore consider any remarks and suggestions made during the online presentation.

Students will consult the Reading List provided at the beginning of the semester. Active participation

allowing critical feedback on the selected readings, in line with each session, is at the heart of the didactic

approach of this module.

An interactive calendar will be made available to students to plan their interventions (group presentations)

as effectively as possible.