KDEC 2300 - Trade Marks and Brands
KDEC 2300 · Spring semester 2025-2026
- Language of tuition
- English
- Course type
- Cours séminaire
- Number of hours
- 24
- Credits
- 4
Information
Description
This course offers an introduction to the law of trade marks and brands. It focuses principally on the law and institutions of the European trade mark regime, with some comparative treatment of US trade mark law. The evolution and functioning of the trade mark regime is discussed against the background of the historical evolution of techniques of marketing, advertising, and branding. Particular attention is paid to recent developments in the field of branding, notably the role of marks in online media and social media.
Prerequisites
Aucun.
Assessment
The course will be assessed by way of a 4000-word paper.
Readings
Main readings 1
-
Thomas Drescher, ‘The transformation and evolution of trademarks: From signals to symbols to myth’ (1992) 82:3 Trademark Reporter 301-340.
Teaching units
| Unit no. | Unit type | Teaching units | Teachers | Number of hours | Credits |
|---|---|---|---|---|---|
| 56039 | Cours séminaire | Trade Marks and Brands | Alain POTTAGE | 24 | 4 |
Teachers
- Alain POTTAGE
In the curricula
- Master Droit économique - 2ème année - Enseignements électifs - semestre 4 - 2025-2026ÉCOLE DE DROIT
- Master Droit économique, spécialité Droit de l'innovation, semestre 4 - 2025/2026ÉCOLE DE DROIT
- Master Droit économique, spécialité Global Business Law and Governance, semestre 4 - 2025-2026ÉCOLE DE DROIT
- Master Droit économique, spécialité Global Governance Studies, semestre 4 - 2025-2026ÉCOLE DE DROIT
- Programme d'échange, Master Droit économique, semestres 2 et 4 - 2025-2026ÉCOLE DE DROIT
Contacts and resources
- Contact
- LOUHICHI Sarah