DECO 27A14 - Business of Marketing, Champagne, and Luxury (The)
DECO 27A14 · Spring semester 2025-2026
- Language of tuition
- English
- Course type
- Cours séminaire
- Number of hours
- 24
- Credits
- 3
Information
Description
THE MARKETING STRATEGY:
THE INFLUENCIAL FACTORS THAT PLAY A ROLE IN CREATING A SUCCESSFUL MARKETING STRATEGY / PLAN
THE ABILITY TO SELL ANYTHING – ITS ALL ABOUT COMMUNICATION!
THE CHAMPAGNE INDUSTRY:
THE REGION
THE PLAYERS
FROM THE VINE TO THE WINE – THE PRODUCTION PROCESS
LUXURY:
WHAT DOES IT MEAN?
WHO DOES IT ATTRACT?
HOW TO SELL LUXURY
Prerequisites
STUDENTS DO NOT NEED TO HAVE STUDIED MARKETING BEFORE. STUDENTS NEED TO BE ABLE TO COMMUNICATE AT A C1 LEVEL IN ENGLISH.
Assessment
PRESENTATIONS, WRITTEN ASSIGNMENTS AND A FINAL GROUP PRESENTATION
Teaching units
| Unit no. | Unit type | Teaching units | Teachers | Number of hours | Credits |
|---|---|---|---|---|---|
| 53521 | Cours séminaire | Business of Marketing, Champagne, and Luxury (The) | — | 24 | 3 |
| 59307 | Cours séminaire | Business of Marketing, Champagne, and Luxury (The) | Belinda SOHET | 24 | 3 |
Teachers
- Belinda SOHET
In the curricula
- EXCHANGE PROGRAMME - SPRING Semester 2025-2026COLLÈGE UNIVERSITAIRE - CAMPUS REIMS
- North America Minor - 2nd Year semester 4 SPRING Semester 2025-2026 - SEMINAR COURSESCOLLÈGE UNIVERSITAIRE - CAMPUS REIMS
Contacts and resources
- Contact
- GUIBORAT Célia