OBUS 3140 - Introduction to Sales and Negotiations

Your ability to convince and negotiate are key skills that will shape your career. Designed for future entrepreneurs and business leaders, this interactive course will introduce you to essential sales and negotiation techniques. The first part of the course will focus on sales notions including go-to-market strategies, sales funnel and key metrics. In the second part of the course, you will learn to analyze the leverages at play during a negotiation, obtain critical information, increase the size of the pie, boost your credibility, spot a bluff… Each time, we will use concrete examples to bring these concepts to life (e.g. winning your first client, incentivizing a key employee, selling your business, dealing with an adversary).

Level of study : Master. Level of English : B2.

6 sessions of 2h.

Pass or fail.