K7LA 2875 - Craftmanship, a Strategic Asset for the Uber-Luxury Business

Raphaëlle Le Baud, an entrepreneur in the artcrafts sector and craft strategist for some of the world's leading luxury brands, shares her operational expertise in this field. Raphaëlle Le Baud will help students understand the transformation of the luxury sector. After years of hypergrowth based on volume, we are entering the era of scarcity and added value. In this context, fine crafts are a major strategic asset for innovation, cultural responsibility and the image of luxury brands. The course has a strong entrepreneurial dimension and will teach students to imagine and deploy creative consulting methodologies. Raphaëlle Le Baud will share with students her vision of “sincere luxury”, the only luxury she believes deserves our money, our time and our ideas.

Raphaelle LE BAUD

Séminaire

English

Before each class you will have to listen to at least one episode of Raphaëlle Le Baud's podcast: The Craft Project and Manifest pour un luxe sincere (French).

Anyone

Autumn 2025-2026

Businee case inspired by a Métiers Rares assignment. Respond to a customer's problem by drawing on what you've learned about sincere luxury marketing and the fine crafts sector.

The first part of each course will be dedicated to a strategic study of the luxury sector, and the second to a practical case study involving fine crafts. Teaching will be based on interactions.