The aim of this class is to provide students with a historical and sociological overview of the luxury and fashion industries. The class is intended to be both intellectually sound and practically oriented. In other words, tools and concepts learned in class will be rooted in academic knowledge, yet actionable. While the two industries are different—for example, whereas luxury is all about atemporality, fashion is about recurrent change—they share deep cultural and socio-economic connections (notably a strong focus on aesthetics and craft) and are best understood together. The class will be composed of two clearly identified and interrelated components: History and Sociology. The History component will highlight key milestones of the development of the luxury and fashion industries, while the Sociology part will focus on their core cultural and socio-economic features and mechanisms.
Nicoletta GIUSTI,Florent BONAVENTURE
Cours magistral seul
English
Mandatory readings to prepare the class
Oral presentation
Spring 2024-2025
Each component of the class (history and sociology) will have the same mode of evaluation .
The historical parts will be evaluated based as following:
- Class participation 30% of the final grade
- In-class presentation (group work) 30% of the final grade
- A final exam (details will be discussed in class) 40% of the final grade
For the historical and sociological parts of the class, the format will be in-class lectures, discussions and in-class assignments.
1. Andrea Boccardi, Cristiano Ciappei, Lamberto Zollo, Maria Carmen Laudano, The Role of Heritage and Authenticity in the Value Creation of Fashion Brand, International Business Research; Vol. 9, No. 7; 2016