OAMW 2045 - Introduction to Multimedia Storytelling for Advocacy and Social Impact

This course aims to equip students wishing to work for non-governmental and public institutions with multimedia storytelling skills. By examining real-world examples of impactful multimedia products, participants will gain insights into practical production techniques, new tools and trends in visual communication as well as issues around ethical storytelling.

Through a blend of hands-on exercises, expert-led theory sessions featuring key industry players, and self-learning, students will be empowered to generate and produce their own content ideas. By the end of the course, students will produce a well researched and engaging multimedia product.

The course is designed for students who want to increase their knowledge of multimedia visual communication, by giving them the tools and practical experience they need to continue on their journey towards producing impactful communications and advocacy multimedia products.

Learning Outcomes:

1. Students understand and can apply basic principles of ideation and creating engaging storytelling concepts;
2. Students learn about aspects of multimedia storytelling, including all aspects of production: research, basic interviewing skills, camera work, editing principles, and post-production considerations.
3. Students learn about basic principles around ethical storytelling and consent
4. Students learn about different aspects of disseminating a multimedia project

Professional Skills:

1. Creative and impactful audiovisual communication
2. Basic video and multimedia production
3. Basic editing & post-production
4. Effective interviewing techniques

Simon HUSTINGS,Marta SOSZYNSKA

Séminaire

English

- Reading and Preparation for Class: 5 hours a week / 30 hours a semester
- Research and Preparation for Group Work: 8 hours a week / 48 hours a semester
- Other: Writing, Filming, Editing and Post-Production…: 8 hours a week / 48 hours a semester

No previous experience of multimedia or video production is expected. Students should have access to a laptop and a smartphone.
Before the start of the course, students will be required to fill in a short survey with more information about their background and experience in video production.

Spring 2024-2025

To validate the course, the student is expected to pass the following assignments:

1. Group project: final multimedia project, including script and presentation at the end (40%)

2. 3 homework assignments after Module I, II and III (30%):

• Module I: Written case study (individual)
Find one or two social multimedia campaigns that you found engaging. Analyze and describe what worked, why you thought it was effective, what storytelling principles were applied. Identify 3 possible story angles in your environment using principles of 5W/1H.

• Module II: Group exercise 1
With your group, come up with a story proposal and be prepared to pitch in class. Shoot a 5 shot sequence and create 5 visuals of your choice based on a theme given in class.

• Module III: Group exercise 2
Develop a production plan for your project in groups, including the distribution of roles, ideas for characters, storylines, production plan, distribution ideas etc.

3. Paper edit (individual assignment) - students will be given a set of real life materials, including interviews and B-rolls. They will be expected to review the footage and deliver a concept for a paper edit, with a short analysis of the materials based on what they learned in class. (20%)

4. Active participation during class (10%)

This course is designed to be fully interactive. Students are expected to present some of their work in class, and they will be receiving constructive feedback on presentations from teachers, guest-lecturers and other students.
Additionally, some assignments will be written and each student will receive feedback on their written content.
The final multimedia projects will receive feedback during presentation as well as a short written feedback from teachers afterwards.