OCOE 2125 - Communication for Sustainability: The Power of Purpose

In today's world, organizations of all types face evolving challenges and rising expectations. Developing a clear sense of purpose and growing their awareness of their impacts and contributions to society have become essential. The course will highlight the urgent need for businesses to align their purpose with operating within planetary boundaries, contributing to a more sustainable, equitable, and resilient future. In an era shaped by interconnected crises, organizations must embrace their role in fostering social and environmental progress and in creating meaningful conversations with their stakeholders. Communication centered on sustainability and social engagement is now a vital component of an organization's image, leadership, influence, and connection with stakeholders. The sessions will explore the development of this new relationship between business and society, built on meaning, social impact, trust and the common good, as well as the communication strategies used to support this shift. This programme will provide students with an editorial approach to responsible and meaningful communication, equipping them with the tools and diverse perspectives needed to meet the multiple challenges of our changing world.

Laure MODESTI

Séminaire

English

Preparation of the different requested exercises: 1/ Oral presentation, 2/ written essay (2 pages) and 3/ looking into recent news related to sustainability to take part in the group conversations.

Course taught in English Language: a C1 Level in English is required to register for this course. No other prerequisite, but an interest in sustainability is necessary.

Spring 2024-2025

Each student will be given a global mark based on his/her individual and collaborative work, as well as oral contribution to the class : group presentation on a theme - chosen during first session (40%); written essay/note on a theme - chosen during the first session - which can be presented individually to the class (35%); general oral participation (25%).

12 x 2h00.