K7MG 2FA02 - Corporate Strategy into digital age

This course goes beyond the course “Introduction to Corporate Strategy”, offering a more in-depth knowledge and practice of business strategy. It illustrates new approaches in corporate strategy in the digital age with real case issues and case solving practice. The course is divided between 6 lecture sessions (6x2hours each) and 6 tutorial sessions (6x2 hours each). Lecture sessions: - Reinventing the Value Chain - Business Model Analysis - Innovation in the Digital Age. During the last 3 lecture courses, high executive guest speakers are invited to share their recent strategic issues with the class Tutorial sessions: Students will work in groups on case studies assignments in relation with the lecture sessions. During the last 3 lecture courses, high executive guest speakers are invited to share their recent strategic issues with the class
Martin CUBERTAFOND,David RIEFENSTAHL,Mona LAMBERT,Jenny MANSOUR,Alexandre NACHEF,Grégory SCHUBER,Julie LABOUREIX,Edvina KAPLLANI,Owi KALE,Khalid LAHRAOUI,David DANINO,Margaux FEREDJ,Lucie OZON,Martin RUEDA ROMERO
Cours magistral et conférences
English
This course requires a consistent preparation work both in group and individually.
Spring 2024-2025
Lecture : 1/3 of total grade (final exam) Conference : 2/3 of total grade (case studies assignments + individual participation)
12-hour lecture course (6 x 2h) + 12 hours or 24 hours conference course depending on the master