KCOE 4190 - Content: a new playground for Brands to connect with digital cultures
The course's objective is:
- to provide a broad overview of content fundamental strategies and tactics.
- to understand the evolution of content and its different forms (brand content, content marketing, digital hero content…)
- to show why mastering content and creators is key in a platform-driven digital world.
- to discover and analyze new trends in formats, grammars, and content producers.
- to provide grids and tools to evaluate and manage content programs.
- to evaluate the challenges of brand safety and responsibility
Pierre BERNET,Naguy MITSUI
Séminaire
English
Course taught in English Language: a C1 Level in English is required to register for this course.
Spring 2024-2025
- Active individual participation, review of industry hot trends (20%)
- Group work based on collective assignment (content strategy brief) (40%)
- Exposé (40%) : to work in group of 2, around the analysis of a content trend, or the content strategy of a Brand, an organization or even an individual.
An additional list of articles / links will be given on the class common google drive, both from the teacher before the launch of the courses and from the students that will prepare the session.