K7IM 2BA09 - Environmental limits and the sufficiency challenge for business models

Under the growing pressure of environmental limits and need for sustainability, our economy needs to move away from the traditional idea that innovation and technological progress will always overcome scarcity. The emerging concept of sufficiency calls for an evolution towards service-oriented business models that draw more value from sharing and preserving resources rather than hoarding and consuming them. However, making this move is challenging for companies, as it might go against the link between growth and volumes and requires changes in regulations and frameworks to help them remaining competitive. The course will explore, through a combination of lectures on some framing principles, sectorial analysis, case studies and group work, what this can mean for business models.

Sébastien TREYER,José Francisco GARCIA CHIROQUE,Yves MARIGNAC

Cours magistral seul

English

None.

Autumn 2024-2025

The validation will be based on an individual paper, where each student will choose one of the lectures to report about the findings, discussions and their personal take aways, and a group work where students will explore the need and potential for sufficiency of existing business models.

The course will combine lectures discussing, based on existing literature, the emergence of the concept of sufficiency, its concrete implications and link to social justice and the possible evolution of business models that it calls for, and some conversations with concerned managers to explore concrete examples . Each lecture will give room to discussion with the students, so as to further focus on some of the main challenges or take stock of important sufficiency-related news. Group work on case studies will also support the critical analysis of students.