K2SP 3285 - Economics of Digital Markets

The objective of this course is to analyze the economics of digital markets. The class will study the main economic characteristics of digital markets, firm strategies in these markets, discuss how these markets are different from traditional markets. Students will learn key concepts such as platform economics, economics of personal data and trust. The course also focuses on the dynamics of digital markets with lectures on copyright, patent, innovations and diffusion. All lectures analyze how data and digitization impact industries such as the cultural industries, media markets and the advertising industry. Finally, the course discusses competition policy in digital and data markets and highlights new challenges, such as the intersection between privacy and competition laws.
Patrick WAELBROECK
Cours magistral seul
English
10 hours
None
Autumn 2024-2025
- Mid-term : 1h30 individual written test (open questions) - Final exam : group work on a specific case study (critical economic analysis of a chosen company). Students will be asked to write a comprehensive report (15 pages) about the case and to present the main results of their work during the last sessions of the course.
The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures) Varian, H., Farrell, J., Shapiro, C., 2005
Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for you, 2016, G. Parker (Auteur), Marshall W. Van Alstyne
Goldfarb, A., & Tucker, C. (2019). Digital economics. Journal of economic literature, 57(1), 3-43.
https://ideas.ted.com/an-eye-opening-look-at-the-dot-com-bubble-of-2000-and- how-it-shapes-our-lives-today/
Greenstein, S., Peitz, M., & Valletti, T. (2016). Net neutrality: A fast lane to understanding the trade-offs. Journal of Economic Perspectives, 30(2), 127-150.
https://www.ipdigit.eu/2020/04/an-introduction-to-the-economics-of-platform- competition-part-1/
https://www.ipdigit.eu/2020/04/an-introduction-to-the-economics-of-platform- competition-part-2/
https://www.ipdigit.eu/2020/04/an-introduction-to-the-economics-of-platform- competition-part-3/
RIFKIN Jeremy, « The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism », Palgrave McMillan, 2014, 368 p.
Inès Leonarduzzi, Réparer le futur - Du numérique à l'écologie L'observatoire, 2021, 224 p.
Guillaume PITRON, L'enfer numérique, Voyage au bout d'un like , éditions Les Liens qui Libèrent, 2021
Sutton, J. (1991). Sunk costs and market structure: Price competition, advertising, and the evolution of concentration. MIT press.
Ostrom, E. (1990). Governing the commons: The evolution of institutions for collective action. Cambridge university press.
Belleflamme, P. (2005). Versioning in the information economy: theory and applications. CESifo Economic Studies, 51(2-3), 329-358.
Crémer, J., de Montjoye, Y. A., & Schweitzer, H. (2019). Competition policy for the digital era. Final report. European Commission.