K7LA 2835 - Luxury Houses and Social Media mastering Web 2.0, embracing Web 3.0

In less than 10 years, Social Media platforms have reshaped in depth Luxury Brands' interactions with their different stakeholders. Internal organizations, media ecosystems, influence, interactions with customers, collaborations, corporate communications… in a digital age all these key aspects of the Luxury Industry are in constant evolution. These 12 sessions will allow students to focus on the major areas of transformations induced by the rise of digital media. Conceptual approach, illustrated by recent cases and followed by a case study presented by students will help the group to understand the most important stakes of this fast-evolving environment. All these learnings will be beneficial for young professionals starting their career as marketing/digital experts for a luxury brand, social or creative consultant for agencies, industry managers for digital platforms.

Patrick CALMELS

Séminaire

English

4H per week: readings + preparation of the Group Case Study & the Individual Exposé

No Pre-Requisite

Autumn 2024-2025

Participation (20%) Group Case Study (Group Work) (50%) Individual exposé (30%)

1h: Theoretical Approach 30min: Discussions 30min: Case Study by Students