K7LA 2760 - Perfume - back to the Future – unlimited Creativity and Power to drive our Moods and Emotions

Perfume is deeply anchored deeply in the heart of our civilizations and cultures, it is an art with unlimited creativity and great power to unconsciously impact our emotions and lives… The industry is driven by aficionados of creation, driven by the pleasure of scents and thrilled by the desire to share experiences. At the heart of the ecosystem, perfumers are true magicians constantly seeking inspiration, new raw materials, molecules… to craft scents that transcend our senses and uplift us in our memories, dreams and future while leveraging innovations with deep respect and love for nature and communities. Perfume is a world of mystery striving for transparency. The purpose of this course is to give students a glimpse of the world of perfumes, the ecosystem, players, challenges, and fundamentals of fragrance development… Courses will be illustrated by recent cases from the industry cases and participation of professionals (Marketing, Fragrance House, Communication…). Sessions will cover: history of perfume, market overview, trends and challenges, key players and brand models, fragrance creation development from concept genesis to launch, fragrance-tech and CSR …

Caroline JAVOY,Pascale FONTAINE

Séminaire

English

class participation + oral presentation in group with written restitution.

Autumn 2024-2025

Validation will be a mix between class participation (40%), one written synthesis (30%), group case study presentation (30%).