OCOE 2125 - Engagement strategy and Communication: the Power of Purpose

In today's world, organisations of all type are confronted to new challenges and expectations. Having a sense of purpose and growing their level of consciousness with regards to their impacts and contributions to society has become essential. From CSR (Corporate Social Responsibility) to social entrepreneurship, communication centred on social engagement is now an essential component of the image and the influence of organisations and their leaders in relation to their stakeholders. The sessions will explore the development of this new relationship between business and society, based on meaning, social impact and consideration for the common good, as well as the communication strategies which are implemented in this view. This programme will offer students a practical and concrete approach to responsible and meaningful communication, and the opportunity to develop perspectives that are adapted to the needs and requirements of our changing world.

Laure MODESTI

Séminaire

English

Preparation of the different requested exercises: 1/ a group oral presentation, 2/ a written essay (2 pages) to be presented orally and 3/ looking into recent news related to sustainability to take part in the group conversations.

Course taught in English Language: a C1 Level in English is required to register for this course. No other prerequisite, but an interest in sustainability is necessary.

Spring 2023-2024

Each student will be given a global mark based on his/her individual and collaborative work, as well as oral contribution to the class : group presentation on a theme - chosen during first session (40%); written essay/note on a theme - chosen during the first session - which can be presented individually to the class (35%); general oral participation (25%).

12 x 2h00.