Understand the fundamentals of sustainability and key stakes for luxury companies/brands: environmental impacts, social externalities.
Investigate the main sustainability levers that brands can activate to significantly reduce their environmental footprint and improve their social impact. And analyse how it matters to their consumers.
Learn how to design a sustainability strategy for a luxury brand through analysis of concrete examples from existing brands and through case study.
Alexandre DINGREVILLE
Cours magistral seul
English
- Pre-readings before classes: 20% of workload
- Individual assignment: 40%
- Groupe Case Study: 40%
Spring 2023-2024
Class participation 20%
Individual assignments: 40%
Group assignment 40%
12x2-hour seminars in English:
Typical format (may vary depending on agenda)
10-min icebreaker on main topic of the day
2 to 3 learning cycles:
- Introductory Questions (~5min)
- Lecture (~20min)
- Activity (5 to 30min)
20-min: Main takeaways, Q&A, and assignment for next class
How to SHIFT consumer Behaviours to be more sustainable, A literature review and guiding framework, Article by the American Association of Marketing.
Planetary Boundaries definition by the Stockholm Resilience Centre: https://www.stockholmresilience.org/research/planetary-boundaries/the-nine-planetary-boundaries.html
Climate change is becoming less a battle of nations than rich vs poor, Financial Times, May 2021 https://www.ft.com/content/4788beae-9035-4449-b5cd-200dc7b6ea9d