This course is an introduction to the concepts and methods of corporate strategy.
It is structured in 6 sessions :
- The Concept of Corporate Strategy
- Industry and Competitive Analysis
- The quest for Competitive Advantage
- Strategic Segmentation & Competitive Universes
- Industry Evolution & Business Portfolio - Growth strategy (internal & external)
Martin CUBERTAFOND
Cours magistral seul
English
At least a level 4 in English language.
Autumn 2023-2024
Final exam : multiple choice questions
6 x 2 hours lecture sessions. Each 2 hours lecture is illustrated with case studies
- Session 1: What is Corporate Strategy? (Definition & Market analysis illustration)
- Session 2: Industry Analysis (Industry Analysis, Porter's 5 forces, SCP framework)
- Session 3: The quest for Competitive Advantage (Cost / Differentiation Advantage, Experience Curve)
- Session 4: Competitive environment (Industry Life Cycle, Competitive Environment, Blue Ocean Strategy)
- Session 5: Portfolio analysis (Portfolio Analysis, Capital Allocation, Market share)
- Session 6: Growth strategies (Organic & External growth, Valuation & Synergies)
R. M. Grant, Contemporary Strategy Analysis, 2018 (10th ed.)