DMED 27A02 - Introduction to Media Studies

Introduction to Media Studies will introduce students to the framework of media studies, relevant concepts, keywords, and theories. It will follow the “L.I.A.R” framework, which consists of four modules: -Language -Institutions and Industries -Audiences -Representation Each of these modules will be studied over two to three weeks with the aid of audiovisual and text support. The class is structured with an interactive purpose: the students are invited to consider and respond to in situ guiding questions, encouraging participation and critical thinking, and working together from the familiar to the new. Week 1: An Introduction to Media Studies Week 2: Language: Understanding Keywords—the Fourth Estate and Politics Week 3: Language: Understanding Symbols—the Creation of Meaning Week 4: Institutions and Industries: Information Determinism, Hollywood, and the Advent of the Immaterial Good Week 5: Institutions and Industries: The Frankfurt School, Keeping up with the Joneses, and the Counterculture Week 6: Institutions and Industries: The Music Industry, “Selling Out”, and the Advertising Revolution Week 7: Audiences: Passive or Active? A Theoretical Framework Week 8: Audiences: Stuart Hall, The Batman, and How to Decode Meaning Week 9: Representation: Selection, Omission, Construction, and the Framing Effect Week 10: Representation: Understanding the Representation Lens—Modernity versus Tradition Week 11: Representation: The Hero Archetypes, The New Luxury, and “Images” versus “Ideals” (+ final exam essay questions) Week 12: Recap discussions + Final Exam deadline
Nissrine FARISS
Séminaire
English
Spring 2022-2023
1.Oral presentation (20%) Each week starting Week 2, the students will give a short presentation (no more than five minutes) on a media text that caught their attention (either recent or historical). The purpose is to open the floor to discussion after each lecture while engaging with a media subject with a critical eye. 2.Midterm Essay (20%) The students will submit a short midterm essay (between 1000 and 1500 words) on an essay question related to the course themes and materials. 3.Final Exam (50%) The students will write a final essay analyzing media text(s). They will have two topics to choose from. Starting Week 11, they will have a week to submit their essay, printed and handed out in person. 4.In-class participation (10%)
Boorstin, D. J. (1992). The Image: A Guide to Pseudo-Events in America (1st Vintage Books Ed). Vintage.
Frank, T. (1998). The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Amsterdam University Press.
Heath, J., & Potter, A. (2004). Nation of Rebels: Why Counterculture Became Consumer Culture. HarperCollins.
Lacey, N. (2017). Media, Institutions and Audiences: Key Concepts in Media Studies. Van Haren Publishing.
Paxson, P. (2018). Mass Communications and Media Studies: An Introduction (2nd ed.). Bloomsbury Academic.