K7LA 2045 - Business strategy

The seminar & course "business strategy" gives the fundamental tools for analysis and decision-making. Its goal is to develop the initial skills to solve corporate strategy cases. Through a methodology and practical case studies followed by a group strategic recommendation and action plans, the course will enable students to implement key frameworks for strategic thinking, enable them to come-up with various options and decide for the best short, medium or long-terms actions.
Olivier ARON
Cours magistral seul
English
Each session sees one single pre-determined group presenting its case analysis and recommendations. Each session sees 5 randomly chosen students answering quick basic questions on their understanding of the case and what is at stake through the case.
None
Spring 2022-2023
1/3 of the grade: group performance during the cases presentation , 5 groups of 6, each group is randomely chosen for each case during the first session. each group presents 2 cases in total during the semester. 2/3 of the grade : quick individual 5 minutes questioning on the case during each session ; Exam, individual Case study, computer and internet on, 4 hours
How shareholders and companies analyze situations, strengths and weaknesses, envisage the possible strategic options for action, long, medium and short term at corporate, top and medium management level? How they choose between their options, set the course for the future and implement their decisions? This seminar and course through 12 intensive sessions, prepared beforehand by each of the 5 groups of students designed randomly to present, share and discuss their analysis with the rest of the participants and the teacher in order to come up with a group solution for each case. Each case will illustrate both a specific and general angle of strategic analysis: LONG TERM MANAGEMENT, SHAREHOLDERS, CREATION ADDED VALUE, DIGITAL, FINANCIAL
Copeland (Tom), Koller (Tim), Murrin (Jack), McKinsey & Company, Valuation: measuring and managing the value of companies, 3rd ed., John Wiley & Sons Inc, 2000
Khanna (T.), Palepu (K.G.),, Winning in Emerging Markets, HBR Press, 2010
Kim (W.) Chan, Mauborgne (Renée), Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press, 2005
Porter (Michael E), Competitive advantage: creating and sustaining superior performance, The Free Press, 1998
Rumelt (Richard), Good Strategy/Bad Strategy, Profile Books, 2011