The program will overall address branding questions along with most of the brand expressions.
More specifically, the program will offer a unique angle on the importance of word s:
When defining a brand and its reason to be.
When helping a brand expressing itself.
When implementing a brand and engaging its audience.
Valentin JOOS,Pierre NABHAN
Enseignement électif
English
NC
Level 4 in English
Autumn and Spring 2022-2023
20 % individual participation (during the sessions and the group project)
45% individual presentation of a case study
35% collective – evaluation of the work done for the group project
12 x 2h00
Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You., Seth Godin