According to Bain Consulting, Affluent Millenials already represent more than 30% of luxury customers and will grow up to 50% in 2025. To keep the momentum with this new segment, luxury brands mainly rely on influencers and digital talents to connect, inspire and engage millenials and Gen Z.
This course aims to provide extensive knowledge and operational expertise on influencer identification, activation and impact measurement.
The 12 influencer-focus sessions will provide you keys to understand how luxury brand strategies leverage influencers today and a 360° visibility on tools, data and insights available to plan and operate influencer campaigns.
We will share the sessions between theoritical knowledge and a real-life business case based on an influencer campaign for a digital-native vertical brand.
Learning outcomes :
Perfect understanding of influencer identification metrics
360° visibility on influencers campaign briefing methodology
Operational expertise on influencer activation and influencer content marketing
Ability to define detailed influencer marketing ROI dashboards based on Key performance indicators
Margot LASSEIGNE
Séminaire
English
4H per week to prepare influencer campaign
1 individual exposé