ODDP FS00A - Online Media: From Content to Business
Over the past decade, we have witnessed an explosion of the online media. Internet, technology, mobile devices have totally changed the way we consume the information. It all has led to the revolution in the media landscape, with a clear trend: everything is now happening online. All traditional media are trying to adapt to the new reality and go online. We have witnessed an unprecedented boom of pure-player online media all over the world. As a result, the online media space became very crowded and competitive. However, while launching a new online media business may be relatively easy, building a sustainable and solid in the long-term company isn't so simple. How to navigate in this vast online media space? How to create a new online media that makes sense and meets the constantly changing audience needs? How to survive in this rapidly evolving and extremely competitive environment?
The purpose of the course is to explore the online media universe, its main challenges, business models and development strategies. This course will be useful for those who envisage to create a new online media venture from scratch, as well as for those who want to join one of those leading existing online media and rapidly evolve in the industry. This course will be structed around some basic fundamentals describing online media industry, as well as detailed analysis of existing business models and development strategies based on real case studies.
Irakliy LOBZHANIDZE
Enseignement électif
English
Sessions are divided into lectures, discussions as well as individual and group case studies. Each session is devoted to deep dive into a specific aspect of online media universe (i.e. classification, competitive landscape, organisational models, business models, KPIs, etc), as well as real case examples and live discussions.
Autumn 2021-2022
4 credits
Class participation 20%,
Individual case presentation 30%,
Final Business Case presentation 50%.
24h (12 sessions of 2 hours).
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