O7IM 2200A - Corporate Strategy & Societal Impact: An Applied Analysis

This course is dedicated to corporate strategy through a CSR and a societal impact point of view. As a lot a of students want to have a positive footprint on society during their whole professional career, these sessions will provide key take-aways to understand, identify and create business strategies built to make a difference. The course architecture aims to mix theory and practice: the first part of each session allows you to explore the most important figures of corporate strategy, the second part illustrates these figures through concrete case studies figured out by the ones who made it. Whatever could be your career plan, this course is for you if you want to have a positive impact on various levels. You will have the opportunity to exchange with committed and experienced entrepreneurs.
Guillaume VUGHT
Enseignement électif
English
Weekly readings, course assimilation and final paper.
Autumn 2021-2022
Participation, mid-term quiz and final paper.
As said above, the course architecture aims to mix theory and practice: the first part of each session allows you to explore the most important figures of corporate strategy, the second part illustrates these figures through concrete case studies figured out by the ones who made it. A speech led by an experienced entrepreneur punctuates each session to lay emphasis on the concepts broached.
HOSNI, Tarek S., Le changement positif - Les entreprises doivent changer, et c'est tant mieux !, Paris, Nouveaux débats publics, 2014
LETIER, Fanny, Comment doubler la taille de votre entreprise: Carnet de croissance pour PME et ETI, Paris, Eyrolles, 2018
RENOUARD, Cécile, Ethique et Entreprise, Les Editions de l'Atelier, 2015