OAFP 5430 - Campaign Strategy: How to win an election?

This course is intended for students who hope to run for an election or work on an electoral campaign, but also for those interested in electoral strategies and practices. The syllabus covers all aspects of a modern campaign and is structured around the 3 following dimensions of a campaign: campaign planning, candidate training and campaign strategy implementation. The course presents recent developments in research on electoral strategies and studies practical cases, drawn from examples of campaigns in France and in the US. We will take a close look at innovations coming from the French and American presidential campaigns as well as their potential applications for the 2022 French elections.

Guillaume LIEGEY

Séminaire

English

Required readings in anticipation of the course (see list below). Being well informed on elections news in France and internationally.

Most of the references of the course are based on French and American political campaigns; a good knowledge of these political environments and backgrounds is therefore highly recommended to get the most out of the course.

Spring 2020-2021

Campaign plan to run a parliamentary/congressional election campaign: 60% of the final mark. Intermediate work contributing to the campaign plan (sessions 4 and 10): 20% of the final mark. Candidate's announcement speech (sessions 5 and 6): 20% of the final mark.

Seminar