The seminar & course "business strategy" gives the fundamental tools for analysis and decision-making. Its goal is to develop the initial skills to solve corporate strategy cases. Through a methodology and practical case studies followed by a group strategic recommendation and action plans, the course will enable students to implement key frameworks for strategic thinking, enable them to come-up with various options and decide for the best short, medium or long-terms actions.
TEACHER
Olivier Aron, MBA INSEAD, Sciences-Po Paris, CEO & founder ROSAE audit&action, CEO & founder Mitzpe Investissements
Olivier ARON
Cours magistral seul
English
12 sessions of 2 Hours each
10 cases studied during 10 sessions of 2 hours each, each case being prepared by the groups before the session, 2 competitive random groups presenting each case every session.
session 1 : Introduction & methodology, session 2 to 10 competitive case solving and solutions , session 12: Wrap-up , Q&A
final exam: individual case solving 4 hours
Spring 2020-2021
1/3 of the grade: group performance during the cases presentation , 5 groups , each group, randomly designated presenting a case, 2 competitive groups for each case. each group presents 4 cases in total 2/3 of the grade :Exam, individual Case study, 4 hours
How shareholders and companies analyse situations, strengths and weaknesses, envisage the possible strategic options for action, long, medium and short term at corporate, top and medium management level? How they choose between their options, set the course for the future and implement their decisions?
This seminar and course through 12 intensive sessions, prepared beforehand by each of the 5 groups of students designed randomly to present, share and discuss their analysis with the rest of the participants and the teacher in order to come up with a group solution for each case. Each case will illustrate both a specific and general angle of strategic analysis:
LONG TERM MANAGEMENT, SHAREHOLDERS, CREATION ADDED VALUE, DIGITAL, FINANCIAL, HR, MARKETING, DISTRIBUTION.....
Grant (R. M.), Contemporary Strategy Analysis, Blackwell Publishing, 2008, 6th ed.
Copeland (Tom), Koller (Tim), Murrin (Jack), McKinsey & Company, Valuation: measuring and managing the value of companies, 3rd ed., John Wiley & Sons Inc, 2000
Kim (W.) Chan, Mauborgne (Renée), Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press, 2005